As excitement for the FIFA World Cup 2026™ continues to build, soccer fans throughout Southern California now have six new destinations to get ready for the globe's biggest sporting event. The Los Angeles World Cup 2026 Host Committee announced on Friday that it is opening a series of official retail pop-up stores across the region. These locations will provide fans with early access to tournament merchandise and unique shopping experiences well ahead of the first matches next summer.
The announcement arrives just one week before the U.S. Men's National Team is set to begin its World Cup campaign right here in Los Angeles. The city is already buzzing with preparations to host eight tournament matches, including the highly anticipated U.S. opener and a crucial quarterfinal match. The new retail outlets are expected to add to the growing festive atmosphere.
Schloessman's comments highlight a broader strategy to integrate the tournament into the fabric of the city. The initiative is not just about selling jerseys; it's about creating a comprehensive fan journey that begins long before kickoff. Organisers aim to foster a sense of community and shared excitement that extends from the stadium to dedicated fan zones and now, to these specialized retail centres.
Store locations and opening details
The six retail stores are strategically spread across Los Angeles County to maximize accessibility for the region's millions of residents and eventual visitors. Two locations have already opened their doors: a flagship store on Santa Monica's iconic Third Street Promenade and another at the Manhattan Village shopping centre in Manhattan Beach.
FIFA World Cup is transforming Los Angeles into a regionwide celebration of the world's game, and these retail locations are another opportunity for fans to be part of the celebration. From shopping for official tournament merchandise to gathering with fellow supporters, these stores complement the many fan experiences taking place across the region, including the Official FIFA Fan Festival and the 10 Los Angeles World Cup 26 Fan Zones. Together, these destinations will create opportunities for residents and visitors alike to connect with the tournament and celebrate the world's game throughout Los Angeles.
Over the next week, four additional stores are scheduled to launch. A downtown Los Angeles location at The Bloc will open on June 8, followed by a store at Ovation Hollywood on June 9. On June 12, two more locations will welcome customers: one at the historic Grand Central Market in downtown L.A. and another at the Del Amo Fashion Center in Torrance.
The list of official retail locations includes:
- Third Street Promenade, Santa Monica
- Manhattan Village, Manhattan Beach
- The Bloc, Downtown Los Angeles
- Ovation Hollywood
- Grand Central Market, Downtown Los Angeles
- Del Amo Fashion Center, Torrance
The Third Street Promenade location is positioned as the centrepiece of the retail rollout. The Los Angeles World Cup 2026 Host Committee is set to host a media preview on Monday morning, offering a first glimpse of the commemorative merchandise and the full retail experience. Representatives from Downtown Santa Monica Inc. will also be present to discuss the importance of the store for the local area and the overall fan engagement plan.
A region-wide celebration
These stores are a key component of the extensive fan activation plans for Los Angeles. Beyond the matches held at Los Angeles Stadium, the region will host a large-scale, official FIFA Fan Festival. This will be supplemented by 10 dedicated fan zones, creating numerous hubs for supporters from around the world to gather, watch matches, and celebrate together. Los Angeles is set to be a major focal point for the 2026 tournament, which is being co-hosted by the United States, Canada, and Mexico. It will be the largest FIFA World Cup in history, featuring 48 teams for the first time. The tournament is projected to bring hundreds of thousands of visitors to Southern California, generating a substantial economic impact for hotels, restaurants, and local businesses. As part of this, Elite US high schools are hosting top national teams for training.
The commitment to creating a vibrant, accessible fan experience underscores the city's long history of hosting major international sporting events. City leaders have previously engaged in high-level discussions to secure resources for major events, demonstrating a long-term vision for Los Angeles as a premier global destination for sports and entertainment. More information on the city's role can be found on the official FIFA website.
What to expect inside
The shops will feature a wide array of official FIFA World Cup 2026 merchandise. Shoppers can expect to find Adidas apparel, national team jerseys for all participating countries, T-shirts, hoodies, and hats. Other items will include collectible scarves, accessories, and products featuring the official tournament mascot.
Exclusive commemorative items unique to the Los Angeles host city will also be available. These special products offer fans a chance to take home a piece of history specific to their experience in Southern California. For those unable to visit in person, official host city merchandise is also available through FIFA's official online store.
The opening of these stores offers one of the first tangible opportunities for fans to connect with the tournament in person. As organisers have stated, it marks the beginning of what they hope will be a memorable, region-wide celebration of soccer. More information on all World Cup activities in the city can be found through the Los Angeles World Cup 2026 Host Committee as the tournament approaches.
